Turn compliance into your most powerful consumer touchpoint
Traceability, authenticity and consumer engagement — on one digital ID, from factory to consumer.
By mid-2028, EU Digital Product Passports will be mandatory for textiles and apparel. Only 19% of brands have full value chain visibility today. TRCE by r-pac CNCT closes that gap — connecting materials traceability, compliance data, product authentication, and 1:1 consumer engagement in one integrated platform. Built on the same digital ID your supply chain already uses.
22B+
Digital IDs managed per day
Source: r-pac internal
19%
Brands with full value chain visibility today
Source: Supply Chain Brain
$190B
Global resale fashion market
Source: GlobalData 2024
Brands face four converging pressures.
TRCE addresses all of them.
Regulatory Requirements
By mid-2028, the EU will mandate Digital Product Passports for textiles and apparel. Only 19% of brands have the supply chain visibility needed to comply today.
19% of brands have full value chain visibility today
Source: Supply Chain Brain
Disconnected Consumers
Brands are missing the opportunity to connect 1:1 with the consumer who already holds their product. Loyalty is won or lost at the product level, not the campaign level.
77% of consumers prefer to buy from brands they already know
Source: Branded Agency
Product Diversion
Counterfeits and grey-market diversion erode brand value, damage consumer trust, and cut revenue. Without item-level authentication, brands cannot prove what is genuine.
Counterfeits cost brands over $250 billion globally each year
Source: The Fashion Law
Lost Revenue
By missing out on resale, circular channels, and first-party consumer data, brands are leaving serious revenue and relationship equity on the table.
Global resale fashion is already worth an estimated $190 billion
Source: GlobalData 2024
What TRCE Does
One digital ID. Every stage. Factory to consumer.
The CNCT Cloud sits at the centre — assigning unique digital IDs to every item and capturing every supply chain event in a single, scalable environment. The same digital ID encoded at the factory powers compliance reporting, consumer authentication, and post-sale engagement. No re-platforming. No new IDs. One cloud.
TRCE Consumer Experience
Every product tap is a brand moment. Make it count.
Transparency
Material content transparency — what your product is made of, down to the percentage.
Authentication
Verified authentic. Item-level proof of origin on tap.
Circularity
Circular marketplace enablement — resale, recycling locator, end-of-life guidance.
Traceability
Full fur traceability report — certified farm, country of origin, Furmark authenticity.
Compliance
DPP compliance view — material composition, country of manufacture, environmental score.
DPP Timeline
The DPP clock is running. Here’s what’s coming — and when.
r-pac CNCT is an official CIRPASS-2 partner — the EU consortium guiding DPP implementation. We are not waiting for the standard to be published. We are helping write it.
Other channels fight for attention. Connected products already have it.
0.46
Average display ad CTR
Source: WordStream 2025
6.7%
Google search ad CTR
Source: WordStream 2025
15–20%
Connected product tap/scan rate
Source: Zigpoll / Khazina Digital 2025–26
The consumer who taps your product is not a cold audience. They bought it. They are holding it. They are curious. At the moment of highest intent, TRCE delivers compliance, authentication, and brand story — simultaneously, without media spend.
Every interaction also captures first-party data — who, where, and when — without cookies, without ad spend. The product itself becomes your highest-quality data collection asset.
The platform global brands depend on
Why CNCT for Traceability & Compliance
CNCT delivers connected intelligence — from factory to consumer.
We Are in the Product, Not Just the Platform
Most DPP providers are software companies. They ask you to collect your own supply chain data and upload it. r-pac manufactures the RFID tags, NFC chips, and QR codes embedded in your product at source. The data starts clean because we are present when it is created — at the factory, on the production line, before the garment leaves tier 1. No other DPP provider can say that.
We Are An Official Cirpass-2 Partner
CIRPASS-2 is the EU consortium writing the technical standards for Digital Product Passports. r-pac CNCT is one of a small number of industry partners involved in shaping the regulation — not just reacting to it. That means our architecture is future-proof by design, our data models align with the standards being adopted, and our customers are not exposed to compliance risk from vendors who are guessing.
One Platform — From Supply Chain to Store
TRCE is not a standalone compliance tool. It is a module of the CNCT platform. The same digital ID that captures materials traceability at tier 2 validates the pack at the factory (VSBL), tracks inventory in the store (RTL), and delivers the consumer experience at the point of sale. One platform. One digital ID. No re-platforming, no reconciliation, no data gaps.
Case Study
Factory Tagging for Total Accuracy
Already using VSBL for supply chain visibility, Moose Knuckles needed to accelerate regulatory readiness by capturing full materials traceability. With UFLPA, EU DPP and AGEC all on the horizon, they needed to verify origin from raw material to finished goods.
TRCE
Part of Something Bigger
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VSBL
Supply chain visibility. Pack accuracy, ship validation, inventory control — from factory to DC.
-
TRCE
Traceability, compliance and consumer engagement. DPP, UFLPA and AGEC readiness on the same digital ID.
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RTL
Retail operations cloud. Real-time in-store inventory, replenishment and omnichannel fulfilment.
The DPP deadline is real. The window to build your infrastructure is closing.
Talk to our team and see how TRCE can give your brand DPP compliance, product authentication, and a consumer engagement channel — all on the same digital ID you already use with VSBL.