r-pac CNCT and Jib Technologies Announce Strategic Partnership to Enable Wallet-Native Fan and Consumer Experiences
Brand
Industry Partnership
Partners
Jib Technologies, r-pac CNCT
The partnership will be introduced at EuroShop 2026, with deployments and customer activations planned throughout the year across sports, entertainment and festivals.
NEW YORK, NY — [February 17] — r-pac CNCT, the connected product intelligence platform from r-pac, a global leader in brand identity, packaging, and connected product solutions, today announced a strategic collaboration with Jib Technologies to enable secure, scalable wallet-based engagement across physical products, credentials, and consumer touchpoints
The collaboration is designed to support a wide range of industries where trusted identity and frictionless consumer interaction are increasingly critical, including sports, live entertainment, festivals, experiential retail, and brand-led events.
As rights holders, brands, and event operators look to create more direct relationships with consumers, the partnership combines r-pac CNCT’s digital product identity and connected merchandise capabilities with Jib Technologies’ wallet-bound identity and activation layer. Together, this enables real-time experiences such as access, offers, loyalty, and brand-funded engagement, without requiring proprietary consumer apps.
Through serialized identifiers and QR and NFC technologies, r-pac CNCT connects physical products, merchandise, tickets, and credentials to authenticated digital identities. Jib Technologies activates those identities through OS-native mobile wallets such as Apple Wallet and Google Wallet, enabling secure, wallet-bound access, promotions, and engagement, designed to perform reliably at scale—whether in-venue, in-store, or across digital and second-screen environments.
The joint solution helps organizations move beyond traditional event or retail activations by turning physical touchpoints into measurable, wallet-bound digital interactions— particularly in environments where traditional apps, checkout flows, and point solutions fail to perform. By linking authenticated items and credentials to wallet-native experiences, brands and operators can improve consumer convenience while gaining greater visibility into engagement, redemption, and lifecycle activity.
“EuroShop is a strong setting to highlight what connected products can enable beyond traditional retail,” said Güneri Tugcu, Director of Global Partnerships and Ecosystem at r-pac. “By combining r-pac CNCT’s digital product identity capabilities with Jib Technologies’ wallet-native infrastructure, we are enabling experiences that are secure, measurable, and built to scale across industries, especially in sports and live entertainment where frictionless engagement is essential.”
Visit r-pac at EuroShop 2026 in Hall 6 at Booth D49 to learn more about the partnership. “Wallet-native engagement is becoming a practical standard for consumer experiences because it works instantly and removes barriers,” said Paul Myers, CEO of Jib Technologies. “A fan can tap an authenticated item or credential to unlock access, offers, or brand-funded value through OS-native mobile wallets such as Apple Wallet and Google Wallet. Partnering with rpac CNCT strengthens this model by connecting physical products to trusted digital identity at scale.
“By combining r-pac CNCT’s digital product identity capabilities with Jib Technologies’ wallet-native infrastructure, we are enabling experiences that are secure, Press Release measurable, and built to scale across industries, especially in sports and live entertainment where frictionless engagement is essential.”
About r-pac
r-pac is a global leader in brand identity, packaging, trim and digital product identity. Founded in 1987 and headquartered in New York City, r-pac serves many of the world’s leading brands across fashion, retail, and consumer goods. The company’s advanced proprietary software, hardware and sensor technologies—including the r-pac CNCT platform— offer connected merchandise and supply chain visibility solutions. With over 30 worldwide locations, r-pac is a critical partner for brands seeking scalability, innovation and excellence in the global supply chain. Learn more at www.rpaccnct.com.
About Jib Technologies
Jib Technologies delivers wallet-native commerce infrastructure designed for real-time, high-scale fan and consumer engagement. Teams, leagues, venues, festivals, and brands use Jib to enable authenticated experiences, activate brand-funded value, and connect physical moments to measurable digital outcomes without relying on proprietary consumer apps. Jib helps organizations build ongoing relationships with consumers before, during, and after the moment. Learn more at www.jibtechnologies.com